Database Marketing Solutions

Maximising the effectiveness of your marketing spend

With a full profile of each customer, finance companies can target their marketing activity more effectively. Product and service promotions can be aimed solely at those who are not current users but are likely to have an interest in the offering.

Accurate addressing within all databases dramatically reduces the volume of returned mail related to each campaign. QAS can assist with mail sorting, barcoding and de-duplication by appending unique delivery point identifiers to each record. The resulting efficiency contributes to improved response rates and significant cost savings.

In addition, with accurate contact data and effective targeting, customer perception of the organisation is enhanced.