Direct Marketing Software Solutions
Experian QAS software products and services will help you:
- Achieve higher ROI in your marketing activities
- Enable you to better target your direct mailings
- Can provide MOSIAC solution to assist with profiling your database
- Remove duplicate contacts from your database
- Barcode your mail to receive postal discounts through Australia post
QAS products allow the accurate input of information at the point of capture, allowing marketing material to be sent to the correct address of the most important contacts - Customers or prospects who have made contact with the organisation. It is the most effective direct marketing software in the market.
Your organisations database or mailing lists are the most valuable
data for any marketer.
QAS Batch product allows your organisations to clean your existing or rented database and highlight or correct any incorrect addresses.
This in turn, will reduce the cost of your direct marketing campaigns by reducing the production and postage costs of mail that would otherwise not be received as the address details are incorrect.
And by reducing your campaign costs, you as a Marketer is able to do more with your marketing budget.
By identifying duplicate records in your database you can merge or delete the duplicate records and ensure you are not mailing the same contact multiple times. This in turn leads to a higher Marketing ROI.
Experian QAS has partnered with Pacific MicroMarketing and can now facilitate targeted marketing segmentation, allowing you to better understand your customer base through demographic profiling with Mosaic data. You will obtain the best business intelligence in the market for your database.
QAS products also facilitates geographic profiling by allowing marketers to append Geocoordinate information, allowing them to understand the geographic make-up of their database and conduct targeted geo-demographic campaigns.
With the most effective contact data management software in the market, Experian QAS can ensure you have an effective direct marketing strategy by helping you:
- Clean and maintain address data over time, ensuring your DM campaigns reach the correct address
- Remove duplicate records from your database to ensure greater ROI
- Flag customers who have moved homes
- Profile your database with geo-demographic data to understand and successfully target your customer and prospect base
- Increases customer & prospect perception of the business
Request more information:
See how QAS helped Hamilton Islands Marketing Department