Direct Marketing Solutions

QAS Pro

QAS products allow the accurate input of information at the point of capture, allowing marketing material to be sent to the correct address of the most important contacts - Customers or prospects who have made contact with the organisation

QAS Batch

Your organisations database or mailing lists are the most valuable data for any marketer.

QAS Batch product allows your organisations to clean your existing or rented database and highlight or correct any incorrect addresses.

This in turn, will reduce the cost of your marketing campaigns by reducing the production and postage costs of mail that would otherwise not be received as the address details are incorrect.

And by reducing your campaign costs, a Marketer is able to do more with his/her budget

MatchIT

By identifying duplicate records in your database you can merge or delete the duplicate records and ensure you are not mailing the same contact multiple times. This in turn leads to higher Marketing ROI.

DataPlus

Experian QAS has partnered with Pacific MicroMarketing. QAS products can now facilitate targeted marketing segmentation, allowing you to better understand your customer base through demographic profiling with Mosaic data.

Geocode

QAS products also facilitates geographic profiling by allowing marketers to append Geocoordinate information, allowing them to understand the geographic make-up of their database and conduct targeted geo-demographic campaigns.

With the most effective contact data management software in the market, Experian QAS can ensure you have an effective contact data strategy by helping you:

• Clean and maintain address data over time, ensuring your campaigns reach the correct address
• Remove duplicate records from your database
• Flag customers who have moved homes
• Profile your database with geo-demographic data to understand and successfully target your customer and prospect base
• Increases customer & prospect perception of the business