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Maximise donor revenue with accurate and up-to-date data

As competition for funds intensifies and non-profits become more reliant on individual donors for support, there will be mounting pressure on organizations to make their efforts to increase both the size and performance of their donor base more effective.

Those organizations that can not only understand the behaviour of their donors, can effectively communicate, segment and manage their donor databases to achieve the maximum possible benefits from the relationship with their supporters.

Your charity's communication with the donors is the key to success. Engaging with your donors and partners through newsletters, appeal letters, annual reviews, brochures, email campaigns, etc. is all vital to help build strong relationships. However many charities find that incorrect contact data means that your messages are not being received.

Experian QAS can assist your organization in verifying and validating mailing address and email details of donors in your database to ensure they receive your communications.

Benefits:

Maximise donor revenue with accurate and up-to-date data

Keeping track of your valuable donors can be challenge. Our solutions have been proven to improve your contact data quality, reduce donor churn and increase your donor revenue by making sure you are still able to reach your committed givers.

Show your donors you're making the most of their donations

Mailing to wrong addresses is a waste of your money. For charities in particular, using your budget and resources effectively maintains a good perception of your charity so that donors can be confident that their money is going to good use. See how you could improve your data quality with a free consultation.

Communicating and connecting effectively with donors is a key challenge faced by most charitable organisations. With limited budgets there is a need to stretch marketing and fundraising dollars even further. With this in mind, the cost of not getting your message to the right person is more prevalent now than ever before.

Reactivate lapsed donors

Lapsed donors and lapsed members are a gold mine. If you take the time and expend the effort to reactivate the donor relationship it can prove very rewarding. Experian QAS can assist you in making the most out of your activities by providing a range of software solutions to ensure you optimize your every donor campaign.

Our Solutions:

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