Whitepapers & research

The white papers below provide succinct summaries of in-depth research by respected industry analysts. These resources have been created to promote a deeper understanding of the need for good address data management, explain the choices available, and give examples of successful data quality initiatives that have provided significant benefits and ROI.

Click on the links below to download and find out more information.

Get to know your customers by working your data into shape

It's never been more important to maintain customer loyalty. Understanding unique behaviours and the relationships you have with your customers can lead to long-term sales.

Download this Whitepaper to learn more about how your data can be whipped into shape.

Get to know your Customers

Retail financial services customers are responding to the current impact of the economy far beyond their financial management decisions. As a result of the downturn, consumers are seeking increasingly personal, dedicated services from financial institutions.

Download the research paper to learn more about why targeted communications work.

Data Advice for the Modern Marketer

Most marketers see data as a barrier or burden. What they don't recognise is that data can help with the most common problems faced by marketing teams

Download the whitepaper and discover strategies that will help you master your data.

Fixing the Leaky Bucket: Customer Retention Strategies that work

Rather than spending a fortune on acquiring new customers to replace those who are exiting, why not repair the holes where your customers are leaking out? The complimentary whitepaper will provide you with a customer retention strategy that really works.

Be Prepared - 12 Tops Tips to surviving the Economic Downturn

Hardly a day goes by when the state of the global economy is not mentioned in the news. The question organisations are asking themselves, is whether it is possible to actually profit from a slowdown in consumer spending?

Download this Whitepaper to learn how to survive the economic downturn.

10 Top Tips for Effective Data Management

Data. The most valuable and often most overlooked asset of any business. Research has indicated that 73% of organisations worldwide believe inaccurate and incomplete data costs them money in terms of wasted resources, lost productivity and/or wasted marketing spend. The '10 Top Tips for Data Management Whitepaper' will teach you how you can formulate a data strategy to help your organisation achieve its business goals

How well do you know your Customer?

Despite organisations' desire for clean data, only 14% claim to have customer and prospect databases which are 100% accurate, meaning 86% are inaccurate or incomplete. Data management is a major consideration for worldwide organisations and this research highlights why companies are failing, and the potential impact it has on the bottom line.

Impact of Poor Data Management

The research examines the impact lack of data best practice has on revenue and profitability across organisations in different sectors including financial services, retail, telecoms, utilities, leisure and the public sector.

Cost of Poor Data Quality in Banking & Finance

So what are the implications of poor data for banking and finance companies? The Cost of Poor Data Quality in the Banking and Financial Sectors is a White Paper that assesses the impact of poor data on financial organisations

Meet the challenge of Data Management

Each year, QAS undertakes a major research survey to gain a better insight into data management and direct marketing. This research whitepaper investigates the hidden costs of poor data management.