Fuzzy Address Searching

Definition :

An artificially intelligent search application that can take an obscure address entry and return all likely possibilities.

Because of the various ways contact data can be collected within most organisations, data duplication within your database is a common problem.

To avoid duplicate mailing costs and to clean and correct contact data, organisations will want to de-duplicate and match data records.

Experian QAS matching solution will compare new contact records captured at point of entry, against your existing database. Fuzzy address searching will help find a match for each search

Related information:

• Read how to remove duplicate contact data with QAS MatchIT