Customer Data Management

Definition :
Customer Data Management describes the strategy towards managing you customer data. Similar to Contact Data Management (or CDM), it encapsulates how organisations look after the data they have on their customers.

Customer data management can also be referred to as Customer Knowledge Management, as ensuring that you have a clear data strategy in place will enable you to hold vital and competitive knowledge on your customers, throughout various areas of your organisation.

Experian QAS encompasses this Customer data management strategy with our Contact data management solutions and services.

Related information
Visit our Data Management product page