Back-end Address Verification

Definition:
Back-end address verification is the updating of address files before they are used for mailing campaigns or other similar activity.

It is the automatic verification of large volumes of contact data and can be heavily relied upon to ensure that organisations have efficiency data strategies in place.

QAS Batch is the back-end solution provided by Experian QAS. This data cleansing software ensures that inaccurate records are amended, updated and corrected, making your database ready to use.

Combining this back-end verification with front end solutions such as QAS Pro and QAS Pro Web you can enhance the quality and increase the confidence you have in your contact data.