Complimentary White Paper

Do you know the impact poor data management has on your organisation?

76% of profitable companies worldwide invest in data management. The rest just break even or make a loss.

In July 05 we brought you the first stage findings of our international research, which revealed an endemic lack of best practice when managing customer data.

In the second stage of this independent research discover that it is the more profitable organisations who plan to invest in data quality, suggesting they see a direct connection between this and financial performance.

The research examines the impact lack of data best practice has on revenue and profitability across organisations in different sectors including financial services, retail, telecoms, utilities, leisure and the public sector.

• Potential revenue lost due to inaccurate data and missed business opportunities
• The ownership of data management
• Investment in data strategy
• Data accuracy drivers versus profitability

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