Complimentary White Paper

Few would argue that having a deep understanding of customers and prospects is vital for every organisation.

So, How well do you know your customers?

• Despite organisations' desire for clean data, only 14% claim to have customer and prospect databases which are 100% accurate, meaning 86% are inaccurate or incomplete.
• The main barriers to maintaining accurate databases include lack of time and internal resources (65%), keeping track of a transient customer or prospect base. (55%) and available budget (49%).
• Nearly all respondents rate compliance with regulations pertaining to data as important, yet compliance is a key driver for only 35% of organisations.

Data management is a major consideration for worldwide organisations and this research highlights why companies are failing, and the potential impact it has on the bottom line.

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