QAS DataFusion

Experian QAS is proud to release QAS DataFusion, the most comprehensive address data set ever to exist in the Australian market.

By combining the diverse data sets of Australia Post PAF and GNAF files, we are now able to enhance your address records and provide you with a higher level of accuracy in your database, than if you were just using a single source.

By combining Australia's most definitive data set of postal addresses (Australia Post PAF) and the most definitive data set of physical addresses (PSMA's G-NAF), QAS DataFusion references against 14.7 million address records in one search. This gives you the confidence that the contact information you hold is the most accurate, enhanced and comprehensive available.

Built into our proven QAS Pro Web product you can seamlessly search on an address and simultaneously verify the correct mailing details and latitude and longitude points. In addition to this you can access more information on each address record such as socio-demographic and spatial intelligence data.

View our QAS DataFusion information webinar for a detailed presentation

Why should you use QAS DataFusion?

Increase customer satisfaction

DataFusion improves the customer experience by helping you make quicker and more informed decisions about your customers at point of contact. By quickly and accurately capturing and verifying contact addresses first time means decreased call handling times. Better customer insight, through the real time appending of additional socio-demographic and spatial intelligence information to an address, means service agents can position more relevant additional product offerings or confidently point customers to their nearest service centre.

In addition to this, the real time appending of additional customer information also aids business intelligence, resulting in the ability to do real time modelling of data to aid segmentation, analysis and formulating responses to changing consumer trends.

Reduction of Risk

As you verify and validate against the most comprehensive dataset in Australia, you decrease the risk of incorrect address information entering your system.

Cost savings

By validating the address at point of capture QAS DataFusion dramatically reduces exception handling within your CRM. You will spend less time and resources on managing corrections and changes to your database behind the scenes.

For more information on QAS DataFusion

For information on how QAS DataFusion can be utilised to best assist your organisation, please contact us via our request more information form.

Click here to view a recording of the QAS DataFusion Information Webinar