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Surveys 'getting on customers' nerves'
Jan 11 2012, 16:54 PM
Companies using consumer surveys as part of their customer service strategy may wish to think again as they are facing a backlash.
According to a report from The West Australian, a growing number of people in the nation are tired of being bombarded with surveys and polls by companies they buy services and products from.
"I resent the assumption that I'm interested in helping this company beyond making a purchase. Giving them your money is enough," blogger Travis Van, 34, told the news provider.
"I can't remember the last time I bought a fast-food hamburger or a sandwich without seeing a request for a survey on the receipt," Valerie Salven, 57, a semi-retired lawyer, added.
Surveys and polls can be a great way for companies to gauge customer opinion but they shouldn't bombard people with too many questionnaires, especially if they are not relevant.
Companies should employ good data management strategies so they are only sending customers relevant surveys and so they know how many they have sent to a particular person in a given timeframe.
Posted by Neil Hill
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