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Shoppers combining stores and ecommerce
May 9 2012, 23:56 PM
Australian shoppers have demonstrated that they prefer a mix of ecommerce and bricks and mortar stores by combining the two.
A study by eBay, reported by the Herald Sun, highlighted that many people are trying items on in store before heading online to see if they can buy it for less.
The company revealed that its most popular searches are for fashion labels associated with bricks and mortar stores.
Speaking to the news provider, Australian Centre for Retail Studies research consultant Selma Mehmedovic said that the growing popularity of ecommerce has shifted the power back to customers as they have options of where to buy items.
Free delivery from many online stores and the strength of the Australian dollar is helping to encourage the trend for ordering online.
Figures from AMP Capital Shopping Centres recently showed that current ecommerce levels in Australia stand at 5.5 per cent and are expected to peak at around 15 per cent in the coming years.
Posted by Neil Hill
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