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Ecommerce: Will Australia mimic UK or US?
Apr 22 2012, 23:20 PM
There is no disputing that ecommerce has taken off massively in Australia in the past year, with record sales in the run up to Christmas and no signs of online shopping's lure fading anytime soon in the first quarter of 2012.
However, now is a crucial time for Australian retail and it remains to be seen whether the nation will follow in the footsteps of the UK, where ecommerce now accounts for 11 per cent of all retail, or the US where it has peaked at around five per cent.
Writing for the Sydney Morning Herald, Michael Baker, principal of Baker Consulting, said that currently Australia looked to be following the UK market as it has already reached similar levels to the US and the ecommerce sector looks set to expand in the coming years.
He said that bricks and mortar retailers are already complaining of lacklustre sales and suggested that within five years online shopping could account for between ten and 15 per cent of the retail landscape.
Posted by Neil Hill