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Australia Post embraces ecommerce
Apr 12 2012, 17:45 PM
The popularity of ecommerce has encouraged one of Australia's oldest businesses, the Australia Post, to rethink its business model.
The company will now provide free Australia Post digital mail boxes and 30 new superstores as people increasingly live their life online, reports Supply Chain Review.
"Just as the traditional letterbox has been a vital part of people's communications for the past 200 years, we think a personal digital mailbox for every Australian is the perfect complement to the letterbox in this online revolution," the company's chairman David Mortimer said.
He added that ten million Australians now shop online and businesses must embrace this trend with parcel numbers growing 13 per cent since July last year.
Australia Post Managing Director and CEO Ahmed Fahour added that the superstore will be where people's physical lives will connect with their digital lives. The main benefit will be that people can collect parcels from the stores 24 hours seven days a week which is something consumers have said is in high demand.
Posted by Neil Hill 
