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A good customer service strategy 'as useful as marketing'
Jan 24 2012, 17:24 PM
Having a good customer service strategy in place can help a business just as much as a marketing campaign and is a lot cheaper, according to one expert.
Mike Ogilvie, accountant and international conference speaker at mikeogilvie.com, said that small businesses in particular can reap the benefits of providing good customer service and getting word of mouth advertising.
"I think marketing should be limited to great customer care for most small businesses - get that so right that people talk about you locally as well as over the internet.
"You will find that you won't have to spend much on marketing - your fans will do your marketing for you," he stated, adding, that if companies want people to talk about them, they have to give them something good to talk about.
Mr Ogilvie added that companies should make it their aim to be "magnificent and dazzling" as the customers will remember them and make recommendations.
This message is ever more important in what is likely to be a tough year for many businesses as it can help keep costs down as well as boosting business.
Posted by Neil Hill
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